How do you get your target’s attention?
If it’s predictable, it’s forgettable. If we want our audience to remember our product or service, we need to make sure our message sticks. The method we used in this ad was to violate their expectations. You don’t expect to see grown adults wearing animal onesies, nor do you expect them to go to church wearing them either. This does two things: first, it helps them remember the ad; second, it produces curiosity about the event — what is it, anyway?
Now, this was only one part of the campaign. With a group of creatives and marketers, we designed websites, online ad strategies, graphics, and of course, more videos. In total, we created over twenty videos for this campaign. Below you’ll see a few of the films we created for content marketing.