How do you make sure your target market sees your ad?
Start by speaking to their problems or desires. That’s what we did with this ad for an online sermon listening platform. But we went a step further. Instead of just guessing at what they might want, we relied on data to inform our decisons. Based on listener feedback, we found out that many people use the app to get their questions answered. From there, we used data for the most searched terms to inform the questions posed in the video. The result was an ad that we knew would resonate with the ideal listener.