How do you know what to focus on?
In creating an ad, it’s imperative to get your audience listening and engaged from the beginning, then deliver a message that will resonate with them. So how do you know what to say? Well, you don’t just guess. For this ad, we talked to the target market, and asked them what they found most beneficial about the product. This allowed us to create a script that hit the points people actually care about, rather than just the things we think they do.