Captivating visuals are essential.
My first goal for any video is for it to effectively accomplish the strategic goals of my clients. But the second goal is to make it look gorgeous.
In this ad, we really wanted the visuals to make the product not only look appetizing, but also establish credibility through high quality and creative visuals. From the sequence of shots that tell the story, to the lighting, to the angles, to the graphics, everything was intentionally constructed to accomplish these goals.